Success Stories
Pharmaceutical distributor Becor and pharmacy chain Elody (2010-2011)
Sales growth on central warehouse 16%;
Overstocking Inventory redude: 20%;
Growth sales in pharmacy chain: 47%;
Total business growth for Becor and Pharmacy chain: 22.5% in one year with no additional investments.
Sales growth in connected pharmacies: from 5 to 70%
Without additional investments to the business - amount of pharmacies in the chain grown from 17 to 47 pharmacies;
Inventory reduce in pharmacies by 31%;
Created partnership with independent pharmacies, where the goods are given on consigment .
Freshness improve from 1.5 - 2 months on the shelves to one month average;
Reduce finished goods: not less then 40%;
Inventory turns improve at tidtributors and central warehouse;
Developed strategy for quick growth using few marketing tools:
The fresh beer concept was offered, which was used to promote the beer and show disadvantage of the competitor;
Implementation to distribution and production of polyethilene;
Availability improve for produced SKU's.
